Sterling Silver Jewelry: The Standard For Quality, Reliability and Beauty

Sterling silver jewelry comes in various forms such as bracelets and chains including sterling silver figaro, curve, ropes, box, and snake, charms, lockets, earrings, rings, omegas, pendants and slides. Sterling silver jewelry also includes silver rings, earrings, charm bracelets, ear cuffs, sterling silver belly chains, thumb rings, and more.

Sterling silver jewelry is always made of silver which is 92.5% pure, it is composed of 925 parts of pure silver and 75 parts alloy, usually copper. Sterling silver jewelry always has the stamp of sterling silver on it, accompanied at times with the name of the designer or jewelry manufacturer. The word "sterling" is the most respected in the jewelry business today. Since pure silver by itself is too soft, another metal such as copper is added to it, to give the silver its added stiffness and other qualities. The resulting mixture which results is composed of 925 parts pure silver in every 1000 – this proportion never promises – it is fixed by law. This is referred to as sterling and is often incorrectly called or referred to as solid silver.

The sterling silver jewelry is made from this sterling silver, which is a white and highly reflective precious metal. It is of superior quality, which reflects in its look and feel. Although less durable than stainless steel and other precious metals, sterling silver is often employed in watches that coordinate or look like sterling jewelry. A protective coating may be added to prevent tarnish. Sterling silver jewelry is not very cheap, yet is also not beyond reach. It has a very distinct look and can be easily distinguished. There is no mistaking the high reflective shine of this jewelry, which is one of its characteristics trade marks.

It adds a sophisticated charm to your personality. Sterling silver jewelry has a very stylish look and lends an incredible elegance to your entire look. The inedible stamp of quality along with the chic sophistication makes it a wonderful must have product. It is a very versatile ornament which crosses all barriers of age, cast, creed etc. It can be worn by anyone wherever young or old.

Some care has to be taken of any sterling silver jewelry that you own. This jewelry does tarnish with time. To clean the sterling silver jewelry use a polishing cloth or sprinkle a fair amount of dry baking powder on a soft cloth and hold it in the palm of your hand. Rub carefully to avoid scratching stones or glass components. When done, shake the powder off.

Sterling silver jewelry has a unique air of class, sophistication and style surrounding it. It is a wonderful thing to own and also to gift to people who matter. It says a lot about your personality and taste. Wearing sterling silver jewelry can immediately enhance your over-all persona. It is available for both men and women being one of those essential pieces of jewelry which you must have in your collection.

Its versatile look allows it to be used on many occasions and the feel as well as texture is quite fashionable as well as glamorous.

Dedicated Server Hosting for Ecommerce Sites

Web hosting has become an integral part of the corporate world, since selling products via ecommerce websites has become possible with the advent of internet. It has provided sellers and resellers with the perfect platform to sell their goods to people located in another city, state or even country. And, an ecommerce site runs best on a dedicated server because it possesses the resources that are needed to run the site efficiently and to take care of the tremendous footfalls of the potential clients. This kind of server can easily provide the users with the ability to install all types of software and upgrade hardware as and when required.

The corporate hosting service providers give complete control, including maintenance & software configuration, of their dedicated servers to the clients. This would allow you to take charge of the tremendous power of the server, which would include OS, RAM, hard disk storage space etc. Windows hosting is the preferred choice of all corporate organizations, especially the ones that have well developed ecommerce websites. The Microsoft proprietary operating system is known for ease of installation and user friendliness, even though it is a tad costlier than other software. All sites that are developed with the help of tools created by MS can be hosted only on servers that operate on Windows OS.

Next, the users get ample monthly data transfer limits from the company that leases the dedicated server to them. A transfer limit that runs into GBs per month (and can be increased) and is in line with the requirements of the ecommerce portal that is being hosted on the server is typically provided to the users. And, since new products are added on a regular basis by sites that sell products online, a sound backup needs to be maintained for safekeeping. Fortunately, backup is typically provided by the web hosting India company to the user as part of the standard deal, even though if it is not provided, then having the paid service is still worth the money.

As all seasoned users know, monitoring a server is important for all ecommerce websites, and it is important to have dedicated corporate hosting providers that can monitor the server within short durations of time. Ideally, the hosting server should be checked every five minutes for problems, and the user should assess what measures are taken to cater to the problems that arise. And, amateurs who have a dedicated server for hosting their ecommerce websites can enjoy the best experience with a web based automation that allows the user to have full control over the server without being proficient with the technical aspects.

The Hopi and Their Jewelry

Hopi Silver Overlay Jewelry

The jewelry of the Hopi has a style distinct from that of the other Native Americans. The Hopi are known for the use of silver overlay, which utilizes a technique of fusing two layers of silver. The eye-catching and often elaborate design is on the top layer, while the bottom layers serves as a base.

It was not so long ago that the Hopi developed this technique. In fact the Hopi were not much into the making of silver. In their relative isolation on the northeastern Arizona high plains, or mesas, they were somewhat firewalled (so to speak) against external influences. Even their interaction with other Native Americans was limited.

Silversmithing of Native Americans

So while the Navajo learned and developed their silversmithing skills, a technique brought to the south-west of the American continent by the Spaniards, and which was then taken up by the Zuni, the Hopi were still practicing their own artistic heritage based on weaving and pottery. They were also adept at the making of kachina dolls, for which they deservedly remain renowned.

Time, of course, would not stand still, and even reliably isolated communities began to open up. Trading and commerce grew and the Hopi through their interaction with the Zuni exposed them to the craft of silver jewelry, at which the Zuni were now skilled. Lanyade, a Zuni, learned his silversmithing from the Navajo, and began to sell his silver jewelry. He travelled among the Hopi and Sikyatala became his student in 1898.

Sikyatala

Sikyatala is credited to be the first Hopi silversmith. It is reported that while Lanyade was at the Hopi reservation for four months, making and selling his silver jewelry pieces, Sikyatala was studiously observing and learning from the master at close range.

Sikyatala then began to use the technique of making silver jewelry. Other Hopi also began to follow and emulate the work of Sikyatala. In time the Hopi developed their own style, that of using overlay silver.

Hopi Silversmiths Paul Saufie and Fred Kabote

This technique did not so much evolve as was created by the Hopi silversmiths Paul Saufkie and Fred Kabote who were involved in a program at the Museum of Northern Arizona in 1938. After World War II the Hopi Guild was formed to encourage a program of silversmith training .

The designs of the silver overlay jewelry of the Hopi were also unique in that they adapted designs from the old broken pottery pieces of the 15th and 16th centuries. New motifs were also incorporated by the Hopi Guild, including kachina symbols.

The cross-currents in Native American jewelry nowdays mean that there are cross-influences as well. And different styles from the different currents may well find themselves evident in any piece of modern American Native jewelry.

But the fascinating development of Native American silversmiths and their crafts, in their different streams of artistic design, does not entirely obscure the original creativity. The silver overlay technique was the creation of the Hopi, even if it may now be employed by others.

Michael Kabotie

In ending, it may be noted that the work of Fred Kabote was continued by his son Michael Kabote (also spelled 'Kabotie'). Michael Kabotie recently passed away at the age of 67. He was a trail-blazer in the Native American fine arts movement, both as a Hopi artist and jeweler. His paintings were well-received, depicting traditional Hopi life. For a number of years, he also tapped the Hopi overlay technique at the Idyllwild Arts program in Southern California.

SEO Consulting For Big Brand Companies – 16 Guidelines For SEO Consultants to Beat the Competition

While the basic principles of SEO strategies are the same for most websites, there are certain techniques and strategies on which SEO consultants need to emphasize more when optimizing big brand web sites. An SEO consultant when selecting between different SEO services for big brand websites should apply strict planning and proven strategies that must be tailored to the specific needs of every web site.

1 – Establish your Authority:

Big brand web sites must establish their expertise in the field they are serving. Authority is recognized by both human visitors and search engine spiders by proving that their websites are the source of valuable information in their fields. Big brand websites must contain many pages dedicated primarily to providing useful knowledge to their clients. It can be in the form of a glossary of terms, frequently asked questions or tips and advices to their customers. The content of these pages must be of high quality and perfectly optimized for different keywords.

2 – Create semantic theming and siloing:

It is vital to create semantic branding for big brand websites by rearranging their pages and their internal link structure to represent clear categories that can be easily recognizable by both human visitors and search engine spiders.

An SEO consultant should divide the pages of the website into categories or groups. Each category must contain pages with closely related subjects and keywords. For each category there should be an index page where all the other pages of the same category will link to and the category index page will link back to them. Each category index page must have at least 5 – 10 pages from the same category pointing links to it with different relevant keywords as anchor text for these links.

Each category index page will link to the home page and the home page will link back to this category index page. You can create cross links between pages of the same category, but not between pages of different categories.

This type of internal link arrangement will increase the topical relevancy of every page and improve its search engine rankings.

3 – Review and clean out pages that are off topic:

After establishing the theming structure of the website, review every page and rewrite it removing all information that is not related to the specific topic or category where this page belongs to.

4 – Number of indexed pages and content:

SEO Consultants should match the amount of indexed pages and their content in big brand web sites to the amount of indexed pages and their content in the competitor's websites. If the pages of the competitor's websites have 500 words each, you should not have only 100 words in each of your pages. Your competitor's websites will look more authoritative.

5 – On-page optimization:

Proper on-page optimization will put the most relevant keywords where the search engine spiders go looking. Use long-tailed keywords as frequently as possible in the different pages according to the semantic theming of the website.

6 – Rewrite title tags and description metatags:

Big brand websites with thousands of pages typically have many duplicate title tags and description metatags. Rewrite unique title tag and description metatags for every page using keywords relevant to every page to enforce the new theming design of the whole website.

7 – Improve HTML Code:

Over years and with many configurations and additions, the big brand websites typically accumulate a lot of bad HTML coding. Clean up the code and make all links absolute as this gives the pages more relevancies when visited by search engine spiders.

8. Add footer links:

Using links in the footer of the pages is an effective method to strengthen the anchor text for the main pages and enhance the themic structure of the whole website.

9. Finish on-page optimization before starting off-page optimization:

Do not attempt to do any off page search engine optimization before you finish on-page optimization to a reasonable level. First fix the content and internal linking structure as much as you can. It does not make any sense to get more potential customers or search engine spiders visiting a big website which is completely messed up.

10 – Build high quality back links:

One of the biggest challenges to any SEO consultant is to acquire high quality back links from respectable sites. SEO consultants must avoid buying links that will lose its value over time. They should concentrate most of their energy on getting such links from relevant websites and ask for anchor text relevant to their subjects.

11 – Combine organic SEO campaign with PPC:

Combine organic SEO campaign with different forms of paid advertising like paid placement, contextual advertising, and paid inclusion in different search engines.

12 – Implement a fully optimized blog on the web sites:

Big brand websites need at least one blog to engage its customers more in their news and events and to drive more relevant links to the pages of the main website. Many big brand companies have more than 5 well maintained blogs.

Continuously add new content to the blog to increase spider activity which will spread to the whole site. It will also attract a steady stream of readers and potential customers.

13 – Social media marketing (SMM):

An SEO consultant providing SEO services to a big brand company must establish a strong presence of this brand name in different social media sites like Twitter, Facebook and LinkedIn. He should also encourage sales and marketing personnel to get involved in the discussions around their brand, products and services.

14 – Reputation management:

SEO Consultants should consistently monitor the brand reputation on the internet to take quick actions so that they can resolve any problems stated by customers in any website. There are different software programs available to enable companies to monitor and track any indication of their brand on the internet.

15. Publish highly optimized press releases:

Big brand companies should regularly publish highly optimized press releases about different activities, events, new products or services. This will emphasize their authority and enhance visibility.

16 – Monitor and track your progress:

SEO consultants must have a set of tools to allow them to monitor and track their progress in the different aspects of their SEO campaign and to detect every possible change in the progress of their search engine optimization planes. Start by establishing a base line to know where you are concerned ranking, link popularity, convergence rates and other metrics.

Creating an aggressive search engine marketing (SEM) campaign for a big brand website with tens of thousands of pages typically needs a meticulous SEO plan that takes all search engine optimization problems into consideration. An SEO consultant should continually interpret and evaluate the results to adjust his strategies accordingly.